Endeavour Group reminds customers to Always respect, always DrinkWise this footy finals season

In the lead up to the Australian Football League AFL finals series DrinkWise has joined forces withAustralia’s leading drinks and hospitality business Endeavour Group, with the support of 1800RESPECT, Men’s Referral Service and 13YARN to remind the community about the importance of moderating their alcohol consumption and always being respectful towards others.

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MixIn, Endeavour Group’s owned media channel, will run the campaign across the entire EndeavourGroup retail network nationally. Campaign materials will run on screens in every BWS (the official retail liquor partner of the AFL and Dan Murphy’s store for the month of September, giving the important respect message an expected reach of 2.5 million customers.

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Endeavour Group CEO Steve Donohue said: “The month of September is all about memorable sporting and social moments, right across the country. Regardless of the code you follow, or who you support, we are proud to be at the heart of those moments, whether that’s in helping our customers choose the right drink to take to a mate’s place to watch a game, or bringing you all the live action in our network of more than 350 hotels,” Donohue said.

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“At Endeavour, our purpose is to create a more sociable future together, and the Always respect, alwaysDrinkWise campaign is an important part of this. We want this footy finals season to be a safe, fun and respectful one for all.”

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DrinkWise CEO Simon Strahan echoed this sentiment. “We want footy fans to enjoy all the great moments the AFL finals series is known for, but we also want to ensure it’s a fantastic and safe experience. This is an important initiative to remind fans who are choosing to purchase and drink alcohol while watching the finals - whether at home, in a pub, or at the game - to consume responsibly and in moderation.”

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“The campaign also serves as a reminder that if people are having trouble managing their consumption or their behaviour and their choices are impacting the safety of others, asking for help is okay and there are support services, such as 1800 RESPECT, the Men’s Referral Service and 13YARN that can provide advice and assistance.”

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If you or someone you know needs assistance managing their alcohol consumption, please visit DrinkWise.org.au for a range of support services.

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If you are concerned about your behaviour or use of violence, you can contact the Men’s Referral Service on 1300 766 491 or visit www.ntv.org.au.

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If you or someone you know is experiencing, or at risk of experiencing, family, domestic, or sexual violence, call 1800RESPECT on 1800 737 732 or visit 1800RESPECT.org.au

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If you or someone you know is an Aboriginal or Torres Strait Islander and are feeling overwhelmed or having difficulty coping, call 13YARN on 13 92 76 or visit 13yarn.org.au

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If you are concerned about the immediate safety of yourself or others, call Triple Zero 000.

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