About us
Our purpose
We're all about bringing people together. Between our hotels, stores and products we have just what you need to create great experiences and memorable moments together.
Creating a more sociable future together
We’re pioneering, entrepreneurial and always innovating
We connect people through our products and places, enabling great experiences and positive, memorable moments
We do the right thing —build our business sustainably, act responsibly and embrace technology
We work as one team to contribute to the communities we serve and collaborate with our partners to help build a better industry
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Our strategy
We have Australia’s largest retail drinks network under the Dan Murphy’s and BWS brands. We also run the country's largest portfolio of licensed hotels.
But if you have a chat with any of our 28,000 team members you'll quickly find that we all share one purpose. We all want to create a more sociable future, together.
This means we can easily focus on what matters most: bringing people together to share memorable moments.
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We are fortunate to have a unique range of physical and digital assets, customer connections and industry partnerships:
We're proudly the owners of many well-recognised and trusted brands.
We run an omnichannel network of more than 1,675 stores, 344 hotels and scalable digital platforms in our websites and apps.
We've got leading in-house brands and production capability in our Pinnacle Drinks business.
Our customer base is large, growing and highly engaged, with over 4.5 million active My Dan’s members.
We play a leading role in supporting suppliers and other industry partners, ranging over 3,000 mostly small suppliers in stores and on our marketplace platform.
We take our obligations seriously to ensure we have the legal and social licence to operate in highly regulated industries.
We deliver strong returns for our shareholders by working together as an interconnected group and using our assets, customer understanding and partnerships to achieve our vision of becoming Australia's leading platform for social occasions.
Our strategic pillars
Our strategy has three core pillars: create leading customer offers, drive efficient end-to-end business and build partnerships for growth.
We support our pillars by working as one team, and living our values and purpose each and every day. It's this focus that helps us create a positive, more sustainable imprint.
Leading customer offers
We continue to invest in digital, data and insights because understanding, connecting with and meeting the needs of our customers is critical to what we do.
These insights strengthen our relationships with existing customers and helps us gain new customers. They also help us create leading customer brands, experiences and products.
Efficient end-to-end business
Optimising our business from end-to-end, allows us to deliver products and team experiences together.
It also ensures we drive both customer and shareholder value.
Partnerships for growth
We believe the future of our products and our ability to grow relies on strong partnerships.
So we've maintained focused and we're continuing to invest in our relationships with suppliers, other industry players and most importantly, our communities.
One team connected by our purpose and values
We act as one team, 28,000 people united by our purpose and values.
Our purpose 'Creating a more sociable future, together' gives us direction and inspires us to create great work together.
We want to attract, retain and develop talent. We also remain focused on building critical capabilities and equally, enhancing our team experience.
Leaving a positive and
sustainable imprint
Our sustainability strategy is our commitment to acting responsibly for our communities, people and planet.
We take the responsible service of alcohol and gaming seriously, we encourage responsible consumption of our products and services, and we're committed to creating sociable and sustainable communities.
We recognise how important our people are in helping us achieve this ambition, and we champion their individuality and human rights. We not only place importance on the values of fairness, inclusion and diversity, we shape our business initiatives with them top of mind.
Our planet is compromised and we want to help create a brighter future. We're on a path to decarbonisation and reducing our impact on our natural environment.
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