endeavourX

We enable personalised, digital experiences that power memorable moments for our customers and team members.

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Using the best data, design and technology we bring discovery, convenience and experience to life through our portfolio of brands, including Dan Murphy’s, BWS and Jimmy Brings.

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Our agile teams are empowered to innovate and deliver unique experiences for our customers, whether they choose to shop in-store or online.

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With an industry-leading technology team backed by analytics, we’re adept and willing to experiment.

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Our team proudly has:

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• A deep understanding of our customers and their journeys through digital engagement at scale and industry leading digital membership programs.
• Industry-leading capabilities in personalisation and fulfilment that we leverage across our portfolio of brands.
• Empowered, agile teams who continuously innovate to uplift the customer experience.
• Speciality brands (Jimmy Brings, Langton’s and Shorty’s Liquor) that provide key capabilities in fulfilment, premium customer experience and B2B that support growth in our major retail brands.