Our people

Steve has 30 years of experience across in the food/drinks and hospitality industries and has a deep appreciation for core retail principles, and a strong focus on the customer experience. He has held a broad range of roles in the Endeavour Drinks business since commencing at Dan Murphy’s in 1994. 

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As CEO, Steve is focused on enabling great drinks and hospitality experiences for customers, building the business sustainably and embracing entrepreneurship and innovation. 

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Prior to being appointed the Managing Director of Endeavour Drinks in 2018, Steve gained broad experience across the Endeavour Drinks business having held senior buying, merchandising and marketing roles at Dan Murphy’s and BWS. Earlier, Steve held the role of Director of Buying and Merchandising for Woolworths Supermarkets.

Peter is an experienced General Counsel who has a proven track record advising companies on a wide range of legal, regulatory, governance and compliance matters across retail, gaming and liquor industries in Australia and overseas. 

Peter joined Endeavour as the Group General Counsel in 2016. More recently, Peter led the Endeavour Group Corporate restructure before being appointed Chief Legal Officer in 2020. 

Kate is a seasoned finance professional with over 20 years experience in retail, technology, banking and professional services in numerous blue chip companies such as Oracle, Macquarie, CBA and Woolworths.

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Kate joined Endeavour as Finance Director for the Woolworths' Retail Drinks division in 2018 and was appointed Deputy CFO when Endeavour demerged in 2021.

Tim has extensive retail experience with more than 30 years in liquor and supermarkets within Australia and New Zealand, working across buying, merchandising, supply chain, replenishment and store operations. 

Tim joined Endeavour in 2018. 

Steve joined Endeavour Group in 2021 bringing with him over 20 years' experience spanning data, digital, loyalty, marketing, media and transformation roles.

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Steve has worked in start-ups and large organisations including Cashrewards, NRMA, Woolworths Group, and more recently at WooliesX where he spearheaded the creation and commercialisation of Woolworths’ digital marketing and digital media capabilities.

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Since joining Endeavour Group as General Manager of Loyalty & Personlisation, Steve has played a critical role in the development of new customer and media platforms and accelerated the development of our customer facing personalization capabilities.

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In May 2023, Steve was appointed as Director, endeavourX.

Scott brings more than 25 years of retail experience in liquor and supermarkets. 

Scott has worked across buying, marketing, merchandising, replenishment, and store operations with the Woolworths Group in Australia and New Zealand for more than 16 years. 

Scott joined the Endeavour team in January 2020. 

Dan joined Endeavour Group in 2022 with extensive experience in the drinks industry at Australia's two major brewers, and in the financial services and telecommunications industries.

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Over the past 20 years Dan has built his career leading teams in Corporate Affairs, Reputation and Sustainability.  

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He has successfully delivered responsibility and community programs, as well as being involved in key circular economy projects including the establishment of container deposit schemes.

Alison has over 20 years’ experience in People and Culture roles within the retail sector, having spent the last 14 years in senior leadership roles across Woolworths Group, including Supply Chain, Fuel, BIG W and Endeavour. 

Alison was appointed Chief People Officer in May 2021. 

Agi has over 20 years’ experience delivering strong results across a range of industries, including retail, property, banking, aviation and telecommunication. 

She is a highly experienced professional who has a proven track record of inspiring teams to create better businesses. Agi was appointed Chief Strategy Officer in 2020 and has been instrumental in shaping and delivering a customer first Endeavour Group Strategy. 

In July 2022, Agi was appointed to succeed Alex Freudmann as Managing Director – Dan Murphy’s and has begun transitioning into this role. 

Jo has extensive customer, marketing and digital experience developed in senior retail roles across the UK, Australia and New Zealand. 

She spent seven years working in digital, brand development and marketing at Tesco plc in London. 

Joining Woolworths in 2015, she worked across digital marketing, brand strategy and also led the Woolworths NZ customer and marketing team for two years. 

Jo joined Endeavour in October 2021 as Chief Marketing Officer. 

Claire has over 20 years’ experience spanning digital, product development, technology, transformation, commercial, and supply chain roles, in FMCG and Retail in Australia and New Zealand. 

Claire has spent the last nine years working in the Endeavour business, increasingly focusing on our digital transformation. In 2019, Claire established endeavourX. 

Ilana has extensive experience in investment banking and as a senior executive in the retail industry. 

She previously led strategy and corporate development for Endeavour Group, following working in a variety of roles at Woolworths Group, and prior to that as an investment banker in Australia and offshore. 

She is a highly experienced professional with a proven track record of delivering long term business and customer outcomes. Ilana holds degrees in finance and economics from the University of Queensland.

Paul joined Endeavour in 2018, bringing with him over 20 years’ experience across retail and consumer goods spanning strategy, business development, customer experience, planning and logistics at organisations including Lion and Nestle. 

Paul has led Pinnacle Drinks since December 2018, during which time significant innovation and growth across the portfolio has been seen.

David brings extensive commercial and brand experience gained within retail and FMCG manufacturers in Australia and internationally over the last 30 years.    

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Joined Woolworths Group in 2012 and Endeavour from 2016. David has led Pinnacle Drinks since February 2023.