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About us

Our people

We work as one team to contribute to the communities we serve and collaborate with our partners to help build a better industry.
Ari Mervis
Executive Chairman
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Ari Mervis

Executive Chairman

Ari has extensive business, international and executive leadership experience in the consumer goods, food, beverage and agricultural sectors.

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Ari was previously executive chairman of Accolade Wines and prior to that Chief Executive Officer and Managing Director of Murray Goulburn. He had a career of over 27 years at SABMiller plc, holding various senior leadership roles, including a decade as Managing Director of the Asia Pacific region. In this role he was responsible for the acquisition of Carlton and United Breweries by SABMiller and was chairman of SABMiller’s businesses in Vietnam, India and China. He has led listed and unlisted companies, as well as joint ventures and not-for-profit organisations, in executing strategies which drive growth in a sustainable and responsible way.

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Ari is currently the chairman of McPherson’s Limited and was previously the chairman of Myer Holdings Limited and a director of Melbourne Business School.

Peter Atkin
Chief Legal Officer
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Peter Atkin

Chief Legal Officer

Peter is an experienced General Counsel who has a proven track record advising companies on a wide range of legal, regulatory, governance and compliance matters across retail, gaming and liquor industries in Australia and overseas. 


Peter joined Endeavour as the Group General Counsel in 2016. More recently, Peter led the Endeavour Group Corporate restructure before being appointed Chief Legal Officer in 2020. 

Kate Beattie
Chief Financial Officer
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Kate Beattie

Chief Financial Officer

Kate is a seasoned finance professional with over 20 years experience in retail, technology, banking and professional services in numerous blue chip companies such as Oracle, Macquarie, CBA and Woolworths.

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Kate joined Endeavour as Finance Director for the Woolworths' Retail Drinks division in 2018 and was appointed Deputy CFO when Endeavour demerged in 2021.

Josie Brown
Chief Marketing Officer
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Josie Brown

Chief Marketing Officer

Josie has extensive experience with customer, digital and brand marketing deployed to build brands and drive growth. Josie has worked both business and agency-side, with many years in Asia leading digital marketing strategy for international brands. Josie joined Endeavour Group in 2023 as GM Marketing for BWS.

Prior to Endeavour Josie was Chief Marketing Officer at Tennis Australia developing the Australian Open brand and event experience as well as harnessing data and technology to lift tennis participation.

Paul Carew
Managing Director - Hotels
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Paul Carew

Managing Director - Hotels

Paul Carew brings over 30 years of extensive hospitality industry experience and leadership to Endeavour.  Most recently, he served as the Chief Operating Officer at Tabcorp, where he led large, diverse teams across Gaming, Integrity Services, Media, Wagering and the International Business unit. His proven track record includes driving business growth initiatives and leading large scale transformation programs.

Tim Carroll
Director Merchandise & Buying
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Tim Carroll

Director Merchandise & Buying

Tim has extensive retail experience with more than 30 years in liquor and supermarkets within Australia and New Zealand, working across buying, merchandising, supply chain, replenishment and store operations. 


Tim joined Endeavour in 2018. 

Scott Davidson
Managing Director - BWS
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Scott Davidson

Managing Director - BWS

Scott brings more than 25 years of retail experience in liquor and supermarkets. 


Scott has worked across buying, marketing, merchandising, replenishment, and store operations with the Woolworths Group in Australia and New Zealand for more than 16 years. 


Scott joined the Endeavour team in January 2020. 

Dan Holland
Director - Corporate Affairs and Sustainability
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Dan Holland

Director - Corporate Affairs and Sustainability

Dan joined Endeavour Group in 2022 with extensive experience in the drinks industry at Australia's two major brewers, and in the financial services and telecommunications industries.

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Over the past 20 years Dan has built his career leading teams in Corporate Affairs, Reputation and Sustainability.  

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He has successfully delivered responsibility and community programs, as well as being involved in key circular economy projects including the establishment of container deposit schemes.

Tom Mann
Chief Strategy Officer
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Tom Mann

Chief Strategy Officer

Tom has extensive experience in corporate strategy and general management across the retail sector and in strategy consulting. He worked for Bain and Company in both Australia and the US prior to joining Endeavour in 2020.

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Tom has a Bachelor of Science / Laws from Monash University and an MBA from the Tuck School of Business at Dartmouth.

Alison Merner
Chief People Officer
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Alison Merner

Chief People Officer

Alison has over 20 years’ experience in People and Culture roles within the retail sector, having spent the last 14 years in senior leadership roles across Woolworths Group, including Supply Chain, Fuel, BIG W and Endeavour. 


Alison was appointed Chief People Officer in May 2021. 

Agnieszka Pfeiffer-Smith
Managing Director - Dan Murphy's
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Agnieszka Pfeiffer-Smith

Managing Director - Dan Murphy's

Agi has over 20 years’ experience delivering strong results across a range of industries, including retail, property, banking, aviation and telecommunication. 


She is a highly experienced professional who has a proven track record of inspiring teams to create better businesses. Agi was appointed Chief Strategy Officer in 2020 and has been instrumental in shaping and delivering a customer first Endeavour Group Strategy. 


In July 2022, Agi was appointed to succeed Alex Freudmann as Managing Director – Dan Murphy’s and has begun transitioning into this role. 

Harinder Saluja
Chief Transformation Officer
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Harinder Saluja

Chief Transformation Officer

Harinder is an accomplished technology transformation leader, having delivered a number oflarge-scale corporate IT and business transformations, most recently with the NSWGovernment.

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With more than 25 years of experience driving digital transformation for global enterprises, Harinder is leading the delivery of Endeavour Group’s transition from Woolworths under the One Endeavour program.

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Harinder joined Endeavour Group as Chief Transformation Officer in October 2025, and oversees both the One Endeavour program and the critical capability area of Corporate Technology.

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Claire Smith
Chief Digital & Data Officer
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Claire Smith

Chief Digital & Data Officer

Claire has over 20 years’ experience spanning digital, product development, technology, transformation, commercial, and supply chain roles, in FMCG and Retail in Australia and New Zealand. 


Claire has spent the last nine years working in the Endeavour business, increasingly focusing on our digital transformation. In 2019, Claire established endeavourX. 

Paul Walton
Director - Pinnacle Drinks
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Paul Walton

Director - Pinnacle Drinks

Paul joined Endeavour in 2018, bringing with him over 20 years’ experience across retail and consumer goods spanning strategy, business development, customer experience, planning and logistics at organisations including Lion and Nestle. 


Paul has led Pinnacle Drinks since December 2018, during which time significant innovation and growth across the portfolio has been seen.

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We acknowledge the Traditional Custodians of Country throughout Australia and recognise their continuing connection to land, waters and community. We pay our respects to Elders past, present and emerging and commit to continued listening to and learning from First Nations’ voices.
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Copyright © 2022
Endeavour Group Limited – All rights reserved
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Sustainability news

The Royal Oak Hotel hosts first Vegan Festival exploring plant-based food and drinks
1
February
2024
Read
Dan Murphy’s champions the spirit of giving supporting National GIVIT Day
4
December
2023
Read
Dan Murphy’s launches rapid cooling technology to chill drinks in just three minutes
4
December
2023
Read
Partnership between ALH Hotels and former Yellow Wiggle Greg Page’s Heart of the Nation charity sees lifesaving AEDs rolled out to pubs across the country
25
October
2023
Read
Endeavour Group reminds customers to Always respect, always DrinkWise this footy finals season
30
August
2023
Read
Zero the new hero as Dan Murphy’s opens the doors to its first bar
29
March
2022
Read
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Explore

We acknowledge the Traditional Custodians of Country throughout Australia and recognise their continuing connection to land, waters and community. We pay our respects to Elders past, present and emerging and commit to continued listening to and learning from First Nations’ voices.
↑
Copyright © 2022
Endeavour Group Limited – All rights reserved
Terms & ConditionsPrivacy policyWhistleblowing policy

Sustainability news

The Royal Oak Hotel hosts first Vegan Festival exploring plant-based food and drinks
1
February
2024
Read
Dan Murphy’s champions the spirit of giving supporting National GIVIT Day
4
December
2023
Read
Dan Murphy’s launches rapid cooling technology to chill drinks in just three minutes
4
December
2023
Read
Partnership between ALH Hotels and former Yellow Wiggle Greg Page’s Heart of the Nation charity sees lifesaving AEDs rolled out to pubs across the country
25
October
2023
Read
Endeavour Group reminds customers to Always respect, always DrinkWise this footy finals season
30
August
2023
Read
Zero the new hero as Dan Murphy’s opens the doors to its first bar
29
March
2022
Read