BWS Cooler Promotion returns with prize pool of over $18 million

The BWS Cooler is back this January to reward drinks-loving Aussies over the summer months, available to customers exclusively on the BWS on tAPP app and free to play.

This year’s Cooler promotion, which officially kicks off tomorrow, Tuesday 11 January, will build on the enormous success of previous years, with 2.5 million exciting new prizes with a total prize pool of over $18 million up for grabs.

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Josie Brown, General Manager of Marketing for BWS said the drinks retailer’s flagship promotion would surprise and delight its loyal customers once again in 2023.

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“Last year one loyal BWS customer in South Australia actually took home the $50,000 cash grand prize, which couldn’t have come at a better time for his family after they lost their car to hail damage,” Brown said.  

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“In total, over two million prizes were won in last year’s Cooler promotion, and we can’t wait to hear some of the stories behind this year’s prize winners.”

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BWS customers can play for free by downloading the BWS on tAPP app, registering a BWS account and swiping daily for a 1 in 3 chance to win instantly. They can also go into the draw to win one of three Grand Prizes: a $25,000 Adrenaline Holiday Adventure Package, an Aperol Fiat 500 Car, or $30k in cash.

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The Instant win prizes include:

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• A trip for two to Okinawa, Japan to visit the Monsuta Brewery;
• Tickets to the Peroni Superbox at the Australian Open including travel;
• A Great Northern Experience - 4WD & Fishing adventure;
• A trip for two to Melbourne to enjoy the Casa Aperol X Petanque Social Melbourne Experience; and
• A trip to the Gold Coast with three mates to visit the Balter Brewery.

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Also up for grabs are SipCoin prizes and vouchers from Adrenaline, Menulog, Hoyts, Ampol, Kogan and Airtasker, merchandise packs, brewery tours, winery tours and dining experiences.  

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To play Cooler simply swipe daily on the image of the BWS Cooler in the BWS  App to reveal what's in the Cooler. Every four swipe streak gives you an extra swipe for more chances to win, and every swipe gives you entry into the draw to win one of the three Grand Prizes.

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SipCoin is back - our very own “digital currency” that's accessible by everyone and saves you money on your favourite BWS drinks. Customers can instantly win SipCoin and redeem their SipCoin and free product prizes in-store or online.

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The campaign will run from tomorrow - 11 January until 28 February 2023, with prizes available to be claimed until 14 March when the redemption period expires.

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Note: Cooler promotion is not available in Northern Territory.

ENDS.

For more information please contact

[email protected]

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About BWS

Since 2001, BWS have made it their mission to become the most convenient bottle shop in the country. With over 1,400 stores across Australia and an app (BWS on tAPP), locals can now order ahead for free pick up in store or get drinks delivered from store to door within an hour (check BWS’ online store locator for delivery areas). The BWS team is passionate about local and goes to great lengths to curate a range that's tailored to the tastes of the locals, so their customers don't have to – how convenient.