BWS tells Australians they’re ‘here for it’ in first brand campaign via BMF

BWS has launched a new brand campaign under its Refreshingly BWS platform, telling Aussies however they like to pre-party, BWS is here for it.

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Created by BMF, Endeavour Group’s new creative agency, the campaign encourages Aussies to indulge in their pre-party routines because with BWS’ convenience, the cold bevvies are ready whenever you are. 

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An Le, Head of Brand Marketing said: “We all know the lead up to a night out can be just as fun as the event itself. At BWS, we’re the perfect wingmate for these moments of anticipation. Whether you’re picking up a six-pack for later or grabbing some bubbles on your way out, we make it easy so you can enjoy the best part of the night - getting ready!”

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“With over 1,450 stores nationally and a large curated and chilled range of drinks, BWS convenience means there’s always time for your pre’s”, she said.

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WATCH THE TVC HERE

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“We’re stoked to start our partnership with the BWS team,” says David Roberts, Group Creative Director, BMF. “This campaign is a celebration of the pre-party ‘you’. The one that needs to doom-scroll on the toilet, dance in your undies and watch a documentary about dugongs before going out. Luckily, with a BWS on the way, you can observe all your sacred pre-party rituals and still rock up on time-ish.”