BWS to become Official Liquor Retail Partner of the AFL

Australia’s most convenient drink retailer, BWS, has today announced it will be the Official Liquor Retail Partner of the Australian Football League (AFL) for the next two years.  

BWS will be there for all the moments that matter in 2023 and 2024, quenching the thirst of footy fans all season-long, better connecting fans with a great range of drinks for the best value through the BWS app, and bws.com.au.

The BWS app will offer fans exciting app exclusive deals, and 30-minute pick-up for all orders placed through the app.*

AFL Executive General Manager of Customer and Commercial, Kylie Rogers said the AFL is thrilled to partner with BWS, Australia’s largest and most convenient drinks retailer.

“In partnership with BWS, we are delighted to bring better value and an efficient option for footy fans to enjoy a drink responsibly with their family and friends while watching their favourite teams play week in, week out,” Rogers said.

“The 2023 Toyota AFL Premiership Season is just around the corner, and we can’t wait to see our passionate and dedicated fans back supporting their teams this year.”

BWS General Manager of Marketing Josie Brown said: “BWS is excited to enter this partnership with the AFL and to better connect with footy fans watching the game at home.

“We celebrate the great tradition of socialising while watching the footy, and importantly this partnership will enable us to showcase weekly offers to fans within AFL media channels and through the BWS app.”

BWS, as part of Endeavour Group, is a partner of DrinkWise, committed to shaping a healthier and safer drinking culture in Australia.

The new partnership officially kicks off in March 2023 ahead of the 2023 Toyota AFL Premiership Season. 

*T&Cs apply.

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For more information please contact

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