Dan Murphy's & BWS bring back classic beer with exclusive Young Henrys beer range.

In a move set to shake up the craft beer landscape, esteemed craft brewers Young Henrys have unveiled their Classic beer range exclusively at Dan Murphy’s and BWS stores. 

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The three-product range will see a Classic Crisp, A Classic Premium as well as a Classic XPA rolled out across stores in New South Wales, Victoria and Queensland, aimed at the everyday beer drinker with a preference for lighter style taste profiles. 

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The Classic Crisp is a lower carbohydrate, mid-strength lager which leans into those with minds of moderation. It presents itself as an accessible, approachable, mid-strength beer made from Aussie malt with an innovative hop product to create some gentle spice and bitterness. Each one-standard drink contains 90 calories. 

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The Classic Premium lager is made with high quality ingredients that define the essence of a quality modern Australian Premium Lager. Its craft malt and local hops are paired with innovative modern hop variations. It’s bursting with a clean, creamy malt flavour, a delicate body and light bitterness that leaves a lingering flavour on the palette.

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The Classic XPA is described as a refreshing and well-balanced sessionable XPA that epitomises the ultimate session beer for the craft converted. 

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Created completely with Australian grown hops for a pronounced, fruit-forward aroma, perfectly balanced with a low bitterness and crisp finish making it the perfect go-to beer. 

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Young Henrys Head Brewer Jesse Searls says the Classic Range is our attempt to bring a higher quality of gateway craft beers to the beer drinkers of Australia, at an accessible price.

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“Whether you're right at the beginning of your craft beer journey, or a veteran of the scene, this range has something for you,” Jesse said.

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“The Classic Crisp, Classic Premium, and Classic XPA are all brewed from the highest quality Australian ingredients, and come to you at a very reasonable price without sacrificing flavour and integrity. 

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“There is something for everyone in this range, and we hope you enjoy them as much as we do.

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Young Henrys Co-Founder Oscar McMahon says each variety remains true to its original mantra to Serve The People.

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“We have always believed that for us to be a great drinks company, we need to reflect and deliver to the changing tastes of our people,” Oscar said.

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“We know that people are continually seeking value and innovation and this is a way we could meet that brief without compromising on what we are known for; quality products and superb craftsmanship.

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“The Classic range is the next evolution of that mindset. We are so excited to present these three amazing products to our existing mates and new mates alike as we continue to proudly Serve The People of Australia.”

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Endeavour Group’s Beer Strategy and Innovation Category Manager Nerissa Budynek says the range is a way Young Henrys is responding to rapidly-evolving consumer trends.

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“This is a fantastic initiative from the Young Henrys team and we are excited to be partnering on these exclusive products.

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“We're always looking for ways to bring new and exciting products to our customers - and working together in this way allows us to get a great quality product to our customers, while offering great value.”

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To bring the Classic range to life, Young Henrys called on their broad community of mates across music, art, skate and hospitality to feature in content which celebrates uniqueness and individuality; people who aren’t afraid to be themselves and are ‘classic’ in their own right. 

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"Our eccentric crew of regulars can be found in our Newtown tasting bar most afternoons and have become an integral part of our YH community.  So, we invited them to be part of the campaign and savour our latest creation before hitting shelves! As a community-minded brand, it's so important for our regulars and staff to be enthusiastic about new product/s and being able to showcase them visually is just an added bonus!" said Dan Hampton, Young Henrys Director. 

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Young Henrys’ Classic range is available now exclusively to Dan Murphys and BWS in NSW, VIC, QLD and ACT. Find your nearest stockist online at www.danmurphys.com.au and bws.com.au/

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Young Henrys Classic range:

Classic Crisp Mid Strength, Low Carb Lager - 3.5% ABV 

RRP: 6-pack $20.00 / case $62.00

Classic Premium Lager - 4.2% ABV

RRP: 6-pack $23.00 / case $67.00

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Classic XPA - 4.2% ABV

RRP: 4-pack $20.00 / case $60.00

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About Young Henrys

Young Henrys is a group of passionate brewers, beer lovers, distillers, musicians and artists, united for the love of good beer, gin and whisky. Established in 2012 in the back streets of Newtown and in the hearts of lovers of music and art culture all over; supporting grassroots community through to major festivals and cultural institutions. Proudly independent. 

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For all press enquiries including interviews, please contact [email protected]