Dan Murphy’s celebrates local at new Wodonga store

Dan Murphy’s, Australia’s leading drinks retailer, is thrilled to announce the grand opening of its new store in Wodonga, located along the main retail shopping precinct on High Street.

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In time for the festive season, the new store opened its doors on Thursday 28 November, and promises to offer an exceptional shopping experience to the Wodonga community.

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The ~1,200sqm large-format destination store will provide a unique mix of different services and facilities focussed on the best range, best customer service and Dan Murphy’s famous Lowest Liquor Price Guarantee*. 

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Dan Murphy’s Managing Director Agi Pfeiffer Smith said she was humbled by the opportunity to become the custodians of such a great local site.

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“We are excited to be a part of the Wodonga community, and we are passionate about local,” she said.

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“We employ 18 locals, we work with many amazing local Victorian suppliers and have curated a range of products we know the community will love.”

Exciting new features: 

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• Integrated wine layout: We've revamped our wine section to make it easier for you to find your favourites. Explore our new layout with clearly marked sections for international wines and special 'Cellar Release' offerings, all presented with stylish new fixtures.
  
  
• Enhanced customer experience: Shop your way at Dan Murphy's Wodonga with our convenient delivery and in-store pickup services, available within 30 minutes. For an even smoother experience, customers can take advantage of our three dedicated 'Direct to Boot' parking bays, allowing our team to bring your order directly to your car.
  
  
• ‘Magic Moment’ centre: A discovery zone in the heart of the store offers engaging experiences such as wine and spirit tastings.
  
  
• Sustainability and technology: The inclusion of Electronic Shelf Labels (ESL) reduces paper usage and provides customers with instant product information at the Lowest Prices everyday.

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Local suppliers - such as Bridge Road Brewers, Piano Piano, Dal Zotto, and Pizzini Wines will be featured prominently, showcasing the best of the region's offerings.

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What will customers be drinking during the festive season?‍

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As we approach Christmas, Ms Pfeiffer Smith reveals insights into the festive drinking trends anticipated for this year.

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“We expect our customers to be enjoying premium categories, with Whisky, Agave, and Sparkling Wines over $35 leading the way.

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“Prosecco, Moscato, and Wine Spritz Cocktails will also feature prominently, benefiting from the ongoing popularity of the Spritz trend,” she said.
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“Within Beer, sessionable styles such as Hazy Pale Ales and Lagers will be customer favourites, with Ginger Beer expected to be a popular choice.

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“Meanwhile, Spirits like Limoncello and Baileys will enjoy the spotlight during Christmas week, catering to both gifting and hosting needs.”

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Dan Murphy’s Wodonga invites everyone to visit the new store and explore its exciting range of products, just in time for the holiday season.

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Whether shopping for gifts or planning the perfect Christmas feast, customers can expect to find value, a great range and inspiration.

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For more information, please contact [email protected]

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* Dan Murphy’s Lowest Liquor Price Guarantee terms and conditions.

About Dan Murphy’s

Dan Murphy’s is the destination for the widest range of drinks discovery in Australia, supported by Dan Murphy’s Lowest Liquor Price Guarantee*. Discover over 4000 different wines - local, imported, aged and rare - as well as a huge range of local and imported craft beer, spirits, zero alcohol drinks and more.