Dan Murphy’s Coomera unveils exciting store renewal just in time for Christmas

Dan Murphy’s Coomera is thrilled to share its transformation, offering customers an enhanced shopping experience just in time for the festive season.

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With a significant investment in layout and fixtures, the store aims to provide an exceptional customer journey, focusing on convenience, education, and local offerings.

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“Dan’s Coomera has been serving the community since 2014 and this renewal marks the first major investment in over a decade,” says Dan Murphy’s Managing Director Agi Pfeiffer Smith. 

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“The focus of this renewal has been on transforming the store into a modern retail space that meets the evolving needs of its customers.”

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• Integrated wine layout: We've revamped our wine section to make it easier for you to find your favourites. Explore our new layout with clearly marked sections for international wines and special 'Cellar Release' offerings, all presented with stylish new fixtures.
  
  
• Enhanced customer experience: Shop your way at Dan Murphy's Coomera with our convenient delivery and in-store pickup services, available within 30 minutes. For an even smoother experience, customers can take advantage of our two dedicated 'Direct to Boot' parking bays, allowing our team to bring your order directly to your car.
  
  
• Increased refrigeration to cater for a wider selection of chilled options.
  
  
• ‘Magic Moment’ centre: A discovery zone in the heart of the store offers engaging experiences such as wine and spirit tastings.
  
  
• Sustainability and technology: The inclusion of Electronic Shelf Labels (ESL) reduces paper usage and provides customers with instant product information at low prices everyday.

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Local suppliers - such as Black Hops Brewing, Lost Palms Brewing Co., Beenleigh Artisan Distillery and Coastal Moon Distillery - play a key role in the store’s offerings.

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“We have a curated range from Queensland’s finest producers in store, with a strong focus on local craft beers and boutique distilleries, ensuring that customers have access to the best of what the region has to offer,” Ms Pfeiffer Smith says.

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What will customers be drinking during the festive season?

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‍As we approach Christmas, Ms Pfeiffer Smith reveals insights into the festive drinking trends anticipated for this year.

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“We expect our customers to be enjoying premium categories, with Whisky, Agave, and Sparkling Wines over $35 leading the way.

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“Prosecco, Moscato, and Wine Spritz Cocktails will also feature prominently, benefiting from the ongoing popularity of the Spritz trend,” she said.

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“Within Beer, sessionable styles such as Hazy Pale Ales and Lagers will be customer favourites, with Ginger Beer expected to be a popular choice.

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“Meanwhile, Spirits like Limoncello and Baileys will enjoy the spotlight during Christmas week, catering to both gifting and hosting needs.”

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Dan Murphy’s Coomera invites everyone to visit the newly upgraded store and explore its exciting range of products, all backed by Dan Murphy’s famous Lowest Liquor Price Guarantee*, just in time for the holiday season.

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Whether shopping for gifts or planning the perfect Christmas feast, customers can expect to find value, a great range, and inspiration.

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For more information, please contact

[email protected]

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* Dan Murphy’s Lowest Liquor Price Guarantee terms and conditions.

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About Dan Murphy’s

Dan Murphy’s is the destination for the widest range of drinks discovery in Australia, supported by Dan Murphy’s Lowest Liquor Price Guarantee. Discover over 4000 different wines - local, imported, aged and rare - as well as a huge range of local and imported craft beer, spirits, zero alcohol drinks and more.