Dan Ricciardo’s Enchanté transforms South Melbourne store in Dan Murphé

At Dan Murphy’s, we’re passionate about bringing Australians the most exciting and innovative wine experiences – and we’re thrilled to announce the exclusive launch of Enchanté Rosé, the latest creation from Formula 1® Grand Prix legend Daniel Ricciardo in partnership with St Hugo.

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Enchanté Rosé is not just a wine; it’s an adventurous, uniquely Australian take on rosé that captures Daniel’s dynamic personality and bold flair. With a striking design featuring a 3D chrome rose inspired by Daniel’s rose tattoo, this wine is as unforgettable as the man himself.

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“We’re all about making wine fun, accessible and memorable for customers,” says Agi Pfeiffer-Smith, Managing Director at Dan Murphy’s.

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“Partnering with St Hugo and DR3 Wines to bring Enchanté Rosé to life is a real podium moment for us. Daniel’s energy and creativity are perfectly paired with our mission to deliver unique wine experiences to our customers.”

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To celebrate the official debut of Enchanté Rosé, Dan Murphy’s South Melbourne store will transform into Dan Murphé, an exclusive Enchanté Rosé oasis during the Formula 1® Australian Grand Prix 2025 weekend.

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This immersive experience will bring Daniel Ricciardo’s trademark humour and charisma to life, offering fans a chance to capture the excitement of his latest wine creation.

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Highlights include:

• A chance to win one of three handcrafted shoé decanters – modelled on Ricciardo’s racing boot – along with other exclusive prizes at the Enchanté Rosé Spin-to-Win.
• A polaroid photo opportunity to capture your own rosé-filled future.

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Enchanté Rosé is now available exclusively at Dan Murphy’s stores nationwide, including Dan Murphé South Melbourne (100 Market Street, Southbank).