Endeavour Group to lend helping hand to thousands of Aussies in need through GIVIT partnership

Australia’s leading drinks and hospitality business Endeavour Group has named GIVIT as its community giving partner for the next three years, with 100% of funds raised through customer and team events to be distributed by GIVIT to people in need across Australia.

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The partnership has already seen more than $2 million in corporate and customer contributions donated since 2019 through the Dan Murphy’s gifting hub, donation tins at cash registers in stores, brand partnerships including the BWS ‘snag a donation’ campaign, Hughie beer’s ongoing efforts with $2 donated from every case sold at BWS and Dan Murphy’s, and annual National GIVIT Day at BWS and Dan Murphy’s stores across the country.

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Dan Murphy’s has also donated more than half a million dollars’ worth of in store advertising to GIVIT over the last 12 months, creating direct connections with customers at their point of purchase.

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Funds raised through the initiative have already assisted thousands of people doing it tough across Australia, including single parents looking for help putting food on the table and clothing for those who lost everything as a result of major flood events in recent years.

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Endeavour Group CEO and Managing Director Steve Donohue said the company’s relationship with GIVIT first came about in 2019 for drought relief, and has continued in response to other recent natural disasters including the devastating Northern Rivers floods in 2022, which destroyed its Dan Murphy’s store in Lismore.

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“We are committed to leaving a positive imprint on the communities we serve, and this partnership is evidence of that,” Donohue said.

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“We know that some Aussies are doing it tough at the moment and this is just one way we can help give back.

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“These much needed funds are delivering immediate solutions to those facing a crisis and with GIVIT’s approach to transparency, customers can have confidence that funds are going to where they're needed most.  

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“The good thing is that we have seen all states and territories do the heavy lifting so we know that many people across the country will reap the benefits.”

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GIVIT CEO Sarah Tennant said GIVIT works with more than 4,500 charities and support organisations around Australia to ensure people have access to the essential items they need.

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“We’re so grateful to Endeavour for their support of our important work assisting vulnerable Australians,” she said.

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“Whether recovering from an emergency event, or experiencing hardship due to domestic and family violence, homelessness, disability and mental health, GIVIT ensures people get exactly what they need, when they need it.”

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To date, customers from Western Australia and South Australia have contributed $204,334, customers from Queensland have contributed $185,852, customers from New South Wales and the ACT have contributed $185,164 and customers from Victoria and Tasmania have contributed $177,802.

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